Adrift Hair Co.
Privacy Policy

Effective Date: September 2026

At Adrift Hair Co., we respect your privacy and are committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, book an appointment, contact us, become a client, or opt in to receive communications from us, including SMS/text messages.

By using our website or providing your information to Adrift Hair Co., you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Adrift Hair Co., we may collect the following information:

  • Name

  • Phone number and mobile phone number

  • Email address

  • Mailing address, when provided

  • Appointment and booking information

  • Service history and preferences

  • Information you provide during consultations

  • Payment or transaction information necessary to process purchases or appointments

  • Information submitted through website forms, promotions, surveys, or other communications

  • Information about your interactions with our website, including certain information collected through cookies and similar technologies

We only collect information that is reasonably necessary to provide our services, operate our business, communicate with you, and improve your experience.

2. How We Use Your Information

Adrift Hair Co. may use the information we collect to:

  • Schedule, confirm, and manage appointments

  • Send appointment reminders and appointment-related communications

  • Respond to questions, requests, and customer service inquiries

  • Provide requested services and products

  • Process transactions and payments

  • Communicate important information about our salon and services

  • Send promotional offers, special events, and marketing communications when you have provided appropriate consent

  • Send SMS/text messages when you have specifically opted in to receive them

  • Improve our website, services, and client experience

  • Maintain business and appointment records

  • Prevent fraud, misuse, or unauthorized activity

  • Comply with applicable laws and legal obligations

3. SMS and Text Messaging Privacy

If you provide your mobile phone number and opt in to receive SMS/text messages from Adrift Hair Co., your number may be used to send the types of messages described at the time of your opt-in.

These messages may include appointment reminders, appointment-related communications, customer care messages, promotional offers, salon updates, and other communications for which you have provided consent.

Text messaging originator opt-in data and consent will not be shared with any third parties for marketing purposes.

We do not sell or rent your mobile phone number or SMS opt-in information to third parties for their own marketing purposes.

Your phone number and SMS consent information may be shared with service providers that assist us with our business operations and communications, such as appointment scheduling, customer relationship management, and SMS/text messaging services. These providers are permitted to use information only as necessary to provide services to Adrift Hair Co.

4. SMS Opt-Out

You may opt out of SMS/text messages from Adrift Hair Co. at any time by replying STOP to any message you receive from us.

After you send STOP, you may receive a confirmation message confirming that you have been unsubscribed.

You may also reply HELP for assistance.

Opting out of promotional text messages does not necessarily prevent us from contacting you through other appropriate channels regarding an existing appointment, transaction, or other necessary service-related matter.

5. How We Share Information

Adrift Hair Co. does not sell your personal information.

We may share personal information with trusted service providers that help us operate our business, including providers involved in:

  • Appointment scheduling and management

  • Payment processing

  • Website hosting and management

  • Customer communication

  • SMS/text messaging

  • Email communications

  • Business administration and technology services

These service providers receive only the information reasonably necessary to perform their services and are not authorized to use your personal information for their own unrelated marketing purposes.

We may also disclose information when reasonably necessary to comply with applicable law, legal process, court orders, or governmental requests, or when necessary to protect the rights, safety, or property of Adrift Hair Co., our clients, or others.

6. Cookies and Website Technologies

Our website may use cookies and similar technologies to help the website function properly, understand how visitors use the website, improve our services, and provide a better user experience.

Cookies may collect information such as browser type, device information, pages visited, and general website activity.

You may adjust your browser settings to refuse or limit cookies. Certain website features may not function properly if cookies are disabled.

7. Third-Party Websites and Services

Our website may contain links to third-party websites, booking platforms, social media platforms, or other services.

If you follow a link to a third-party website, that website's own privacy policy and terms will apply. Adrift Hair Co. is not responsible for the privacy practices, content, or security of third-party websites.

8. Protection of Your Information

We take reasonable administrative, technical, and organizational measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage can be guaranteed to be completely secure. While we take reasonable precautions to protect your information, we cannot guarantee absolute security.

9. Retention of Information

We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate business and appointment records, fulfill the purposes described in this Privacy Policy, resolve disputes, and comply with applicable legal and regulatory requirements.

When information is no longer reasonably necessary, it may be securely deleted or otherwise disposed of in accordance with our business practices and applicable requirements.

10. Your Privacy Choices

Depending on applicable law, you may have the right to request information about the personal information we maintain about you and to request that inaccurate information be corrected.

You may also:

  • Opt out of promotional emails

  • Opt out of SMS/text messages by replying STOP

  • Request assistance with your communication preferences

  • Contact us with questions regarding how your information is collected or used

To make a privacy-related request, please contact us using the information below.

11. Children's Privacy

Our website and services are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 through our website.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate steps.

12. Changes to This Privacy Policy

Adrift Hair Co. may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, or applicable laws.

When we make changes, we will update the Effective Date at the top of this Privacy Policy. We encourage you to periodically review this page for the most current information.

13. Contact Us

If you have questions about this Privacy Policy or how Adrift Hair Co. handles your personal information, please contact us:

Adrift Hair Co.
Wake Forest, North Carolina
131 Crenshaw Corners Dr., Ste 100, Wake Forest, NC 27587
Website: adrifthair.com
Email: hello@adrifthair.com
Phone: 919-283-1639